"MEI" Skin Care Products Brand Identity Design
The "MEI" Skin Care brand identity campaign was designed for the M.F.A. Visual Communications thesis show. Brand identity incorporated chinese calligraphy into western identity for a cross-cultural brand identity. The name "MEI" comes from the chinese word for beautiful. Identity concept included lip balm container, eye cream container, hand and body lotions, body wash, box design and signage. The "MEI" Skin Care Products were on display in the Dimock Gallery, GWU from May 15-26, 2006. Designed using Illustrator and Photoshop.

• Concept, design & production

Click below to view samples
• "MEI" Poster and Products
• "MEI" Products
• "MEI" Poster